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Crossword Puzzle
Crossword Puzzle

Marketing Básico

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Marketing Básico

Crossword Puzzle

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About this activity

Fundamentos de mercadotecnia

Created by

Cristina López
Cristina López
Mexico

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Marketing Básico
 

Crossword Puzzle

Marketing BásicoOnline version

Fundamentos de mercadotecnia

by Cristina López
1

El proceso mediante el cual las empresas crean valor para sus clientes y generan fuertes relaciones con ellos para, en reciprocidad, captar el valor de sus clientes

2

Actores cercanos a la empresa que afectan su capacidad de servir a los clientes

3

Grandes fuerzas de la sociedad que afectan el microentorno: demográficas, económicas, naturales, tecnológicas, políticas y culturales

4

Proveen los recursos necesarios para producir bienes y servicios

5

Estados de carencia percibida

6

El estudio de las poblaciones humanas en términos de su tamaño, densidad, ubicación, edad, género, raza, ocupación

7

• Los deseos humanos respaldados por el poder de compra

8

Cualquier grupo que tenga un interés real o potencial o un impacto sobre la capacidad de una organización para alcanzar sus objetivos

9

Error que consiste en prestar mayor atención a los productos específicos que una empresa ofrece, que a los beneficios y experiencias que éstos generan

10

La forma que toman las necesidades humanas a medida que son procesadas por la cultura y la personalidad individual

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