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Froggy Jumps
Froggy Jumps

PolMK_Tema1

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PolMK_Tema1

Froggy Jumps

Played 39 %Accuracy 71 Average time 04:16
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About this activity

Conociendo el marketing.

Created by

IRENE MARTINEZ SANCHEZ
IRENE MARTINEZ SANCHEZ
Spain

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Froggy Jumps

PolMK_Tema1Online version

Conociendo el marketing.

by IRENE MARTINEZ SANCHEZ
1

¿Cuál es la definición más aceptada de marketing?

2

El marketing no solo aplica a empresas comerciales, sino también a:

3

Una empresa orientada al mercado:

4

El enfoque del marketing estratégico tiene como objetivo:

5

El marketing operativo se encarga de:

6

La mezcla de marketing (marketing-mix) clásica está compuesta por:

7

En una cultura de marketing dentro de una empresa:

8

¿Cuál de las siguientes no es una función típica del departamento de marketing?

9

La organización funcional del departamento de marketing:

10

El marketing es aplicable tanto a bienes de consumo como a:

11

Una institución sin fines de lucro que realiza marketing busca:

12

El plan de marketing debe incluir:

13

En el análisis del entorno del marketing, se distingue entre:

14

¿Qué herramienta se usa para analizar la situación interna y externa de la empresa?

15

Una fortaleza o ventaja interna puede ser:

16

La orientación al mercado frente a la orientación a la producción implica:

17

En el marketing estratégico se decide:

18

¿Qué elemento del marketing-mix es el único que genera ingresos directamente?

19

La orientación a la producción (enfoque antiguo) prioriza:

20

El marketing relacional enfatiza:

21

En marketing, segmentar consiste en:

22

El posicionamiento de producto es:

23

En el entorno externo del marketing no se incluye:

24

La evolución del marketing ha pasado de un enfoque transaccional a uno:

25

El marketing social busca:

 
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