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CAP 1

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CAP 1

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Verdadero o falso de libro estamos ciegos cap 1

Created by

mimii store
mimii store
Colombia

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CAP 1
 

CAP 1Online version

Verdadero o falso de libro estamos ciegos cap 1

by mimii store
1

La principal invitación del capítulo es “abrir los ojos” para entender al consumidor como ser humano y no como estadística.

2

Según Klaric, la mayoría de las decisiones de compra son racionales y se basan en comparar precios y beneficios.

3

Las empresas suelen creer que conocen al consumidor, pero en realidad no comprenden cómo funciona su cerebro.

4

El capítulo propone reemplazar completamente la razón por la emoción al momento de vender.

5

Estar “ciegos” significa que las empresas ignoran los aspectos técnicos de sus productos.

6

Klaric afirma que las personas compran por emoción y luego justifican su compra con lógica.

7

El neuromarketing se enfoca en entender las reacciones del cerebro ante los estímulos de una marca.

 
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