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Crossword Puzzle
Crossword Puzzle

Expansión Internacional

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Expansión Internacional
 

Crossword Puzzle

Expansión InternacionalOnline version

Conceptos clave de la expansión

by María de Lourdes
1

Primera etapa. Define por qué y para qué una empresa decide expandirse a otros países.

2

Fase donde se eligen los países o regiones más convenientes según factores económicos, culturales y políticos.

3

Etapa en la que se selecciona la forma de ingresar al nuevo país: exportación, franquicia, licencias o inversión.

4

Momento en que se asignan el capital, el personal y las capacidades necesarias para ejecutar el plan internacional.

5

Es la puesta en marcha de la estrategia: se lanza el producto y se adaptan operaciones al mercado destino.

6

Última fase. Se evalúan los resultados y se aplican mejoras según indicadores de desempeño.

4
5
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