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Crossword Puzzle
Crossword Puzzle

Segmentación y Decisión de Compra

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Segmentación y Decisión de Compra

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About this activity

Las bases para entender el Mercado

Created by

Nicole Félix
Nicole Félix
Mexico
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Segmentación y Decisión de Compra

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Segmentación y Decisión de Compra
 

Crossword Puzzle

Segmentación y Decisión de CompraOnline version

Las bases para entender el Mercado

by Nicole Félix
1

Actividad de clasificar el mercado en subgrupos para enfocar la estrategia de marketing.

2

Base de segmentación que divide el mercado por regiones, ciudades o países.

3

Base de segmentación que agrupa a los clientes por su estilo de vida, personalidad y valores.

4

Tipo de decisión de compra que se realiza para productos de alto costo o alta implicación (Ejemplo: una casa).

5

Tipo de decisión de compra donde el cliente salta algunos pasos debido a su experiencia previa o bajo riesgo.

6

Decisión de compra rápida, propia de productos de bajo costo, impulso o costumbre.

7

Etapa final del proceso de compra donde el consumidor evalúa su satisfacción o insatisfacción con el producto.

8

Base de segmentación que se enfoca en las ventajas tangibles (precio) o intangibles (estatus) que el cliente espera recibir.

8
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