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Crossword Puzzle
Crossword Puzzle

Segmentación de Mercados

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Segmentación de Mercados

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About this activity

Objetivo: Reforzar los principales tipos de segmentación y conceptos relacionados con la inteligencia de mercados.

Created by

YAHAIRA LIZBETH TREJO SANCHEZ
YAHAIRA LIZBETH TREJO SANCHEZ
Mexico

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Segmentación de Mercados
 

Crossword Puzzle

Segmentación de MercadosOnline version

Objetivo: Reforzar los principales tipos de segmentación y conceptos relacionados con la inteligencia de mercados.

by YAHAIRA LIZBETH TREJO SANCHEZ
1

Proceso de dividir el mercado en grupos de consumidores similares.

2

Tipo de segmentación basada en el lugar o región donde viven los clientes.

3

Segmentación que considera edad, género o ingresos.

4

Tipo de segmentación que estudia el estilo de vida y personalidad del consumidor.

5

Segmentación basada en hábitos de compra, lealtad o beneficios buscados.

6

Persona o empresa que adquiere un producto o servicio.

7

Área del marketing enfocada en analizar las necesidades del cliente.

8

Fuente de datos interna que aporta información sobre ventas y clientes.

9

Tipo de investigación que busca conocer los motivos detrás del comportamiento del consumidor.

10

Elemento que diferencia a una empresa de su competencia.

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10
3
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4
 
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