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Relaciones Públicas: Características Clave

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Relaciones Públicas: Características Clave

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About this activity

Descubre rasgos y mitos de RR.PP.

Created by

Rina Isabel Pinoargote Zambrano
Rina Isabel Pinoargote Zambrano
United States

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Relaciones Públicas: Características Clave
 

Relaciones Públicas: Características ClaveOnline version

Descubre rasgos y mitos de RR.PP.

by Rina Isabel Pinoargote Zambrano
1

El objetivo principal de las RR.PP. es vender productos directamente sin considerar la reputación.

2

La credibilidad, la transparencia y la ética fortalecen la confianza del público.

3

La gestión de crisis es una función clave de las relaciones públicas para proteger la reputación.

4

Las herramientas de RR.PP. no incluyen redes sociales ni presencia en plataformas digitales.

5

Se orientan a construir relaciones a largo plazo con públicos clave y diversos.

6

Las relaciones públicas solo funcionan para grandes empresas y no para pequeñas y medianas.

7

Las relaciones públicas buscan una comunicación bidireccional entre la organización y su público.

8

Las RR.PP. implican investigación de públicos y análisis de medios para orientar la estrategia.

9

La comunicación en RR.PP. es principalmente unidireccional, de la organización hacia el público.

10

Las RR.PP. no requieren medir resultados ni evaluar impacto de las acciones.

 
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