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Plan de Internacionalización

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Guía breve para expandirse en mercados globales

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Colombia

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Plan de Internacionalización
 

Plan de InternacionalizaciónOnline version

Guía breve para expandirse en mercados globales

by Freddy Alonso Aguillon Duarte
1

Se deben analizar barreras de entrada y el entorno competitivo en mercados exteriores.

2

Un plan de internacionalización identifica mercados objetivo y criterios de entrada.

3

La adaptación de producto y marketing a culturas locales es clave.

4

La localization solo implica traducir el sitio web sin adaptar producto o empaque.

5

Las barreras no arancelarias no afectan la logística de exportación.

6

Las alianzas estratégicas y joint ventures son formas comunes de entrada.

7

La financiación del plan puede incluir incentivos y créditos de exportación.

8

El plan internacional debe ignorar regulaciones de importación para agilizar ventas.

9

El plan debe priorizar únicamente vender a través de distribuidores sin evaluar otros modos de entrada.

10

Un estudio de mercado internacional no requiere análisis de riesgos cambiarios.

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