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Froggy Jumps
Froggy Jumps

MERCADOTECIA - PRODUCTO

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MERCADOTECIA - PRODUCTO

Froggy Jumps

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About this activity

JUEGO EN CLASE

Created by

Álvaro Ayma Ayala
Álvaro Ayma Ayala
Bolivia

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MERCADOTECIA - PRODUCTO
 

Froggy Jumps

MERCADOTECIA - PRODUCTOOnline version

JUEGO EN CLASE

by Álvaro Ayma Ayala
1

Cuál de los siguientes elementos pertenece a la dimensión del Producto Aumentado (o Ampliado) de una oferta?

2

Los productos de compra (Shopping Products) se caracterizan porque el consumidor:

3

¿En qué etapa del Ciclo de Vida del Producto (CVP) las ventas alcanzan su máximo nivel, las utilidades son máximas o comienzan a bajar, y la competencia es más intensa

4

Según la Matriz BCG (Boston Consulting Group), ¿cómo se clasifica un producto que opera en un mercado de alto crecimiento pero tiene una baja cuota de mercado relativa?

5

En el contexto de los atributos del producto, ¿qué característica se refiere solo a la apariencia del producto y no a su utilidad o desempeño?

6

La estrategia de branding donde una empresa utiliza su nombre de marca exitoso para lanzar un producto nuevo en una categoría diferente se denomina:

 
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