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Crossword Puzzle
Crossword Puzzle

Comportamiento del consumidor

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Comportamiento del consumidor

Crossword Puzzle

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About this activity

Dinámica de la presentación

Created by

Tatiana Cifuentes
Tatiana Cifuentes
Colombia

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Comportamiento del consumidor
 

Crossword Puzzle

Comportamiento del consumidorOnline version

Dinámica de la presentación

by Tatiana Cifuentes
1

Estudia cómo, cuándo y por qué las personas compran productos.

2

Factores relacionados con valores, creencias y costumbres.

3

Etapas que sigue una persona desde que detecta una necesidad hasta que compra.

4

Primera etapa del proceso de compra: surge un deseo o problema a resolver

5

Etapa en la que el consumidor compara opciones.

6

Momento en que se elige qué comprar.

7

Reacción después de usar el producto, satisfacción o arrepentimiento.

8

Compra que ocurre sin planificación previa.

9

Tendencia moderna de compra a través de plataformas digitales.

10

Estrategia que analiza emociones y reacciones cerebrales del consumidor.

11

Fidelidad o compromiso continuo hacia una marca específica.

12

Vivencia completa que tiene un consumidor con una marca.

13

Tipo de consumo responsable y respetuoso con el medio ambiente.

14

Personas que influyen en otros consumidores mediante redes sociales.

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