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Froggy Jumps
Froggy Jumps

MK_IntT3_Políticas de precios

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MK_IntT3_Políticas de precios

Froggy Jumps

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About this activity

Cuestionario sobre factores que determinan la política de precios

Created by

IRENE MARTINEZ SANCHEZ
IRENE MARTINEZ SANCHEZ
Spain

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MK_IntT3_Políticas de precios
 

Froggy Jumps

MK_IntT3_Políticas de preciosOnline version

Cuestionario sobre factores que determinan la política de precios

by IRENE MARTINEZ SANCHEZ
1

¿Qué objetivo general persigue toda política de precios?

2

Cuando una empresa fija precios para aumentar su volumen de ventas está buscando:

3

El objetivo de mantener o mejorar la posición de la empresa en el mercado busca principalmente:

4

El precio influye directamente sobre:

5

¿Qué tipo de factor de la política de precios es el “nivel de costes de producción”?

6

La capacidad de compra del público objetivo se considera un factor:

7

El precio también actúa como:

8

Entre los factores extrínsecos que condicionan el precio se encuentra:

9

El precio mínimo o límite es aquel que:

10

El margen comercial bruto se obtiene como:

11

Cuando los costes fijos y variables se igualan con los ingresos, se alcanza:

12

El método de fijación de precios basado en la competencia se recomienda cuando:

13

La fijación de precios basada en la demanda estudia principalmente:

14

¿Cuáles se consideran factores extrínsecos que condicionan la fijación de precios?

15

Es habitual prestar atención a la política de precios de la competencia:

16

La sensibilidad o elasticidad de la demanda:

 
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