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Segmentación con Herramientas de Marketing Digital

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Segmentación con Herramientas de Marketing Digital

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Aprender herramientas de marketing digital para segmentar

Created by

Vero Toaza
Vero Toaza
Ecuador

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Segmentación con Herramientas de Marketing Digital
 

Segmentación con Herramientas de Marketing DigitalOnline version

Aprender herramientas de marketing digital para segmentar

by Vero Toaza
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1

En el ejemplo de la viña y el estado de Florida, ¿qué hipótesis de consumo se pudo levantar al analizar las afinidades del público en Facebook Audience Insights?

2

En el marco de referencia estratégico (framework) presentado, ¿cuál es el componente que se enfoca en la comprensión profunda del consumidor, analizando sus motivaciones, barreras y tensiones, más allá del perfil demográfico?

3

En el ejemplo de la viña y el estado de Florida, ¿qué hipótesis de consumo se pudo levantar al analizar las afinidades del público en Facebook Audience Insights?

4

Para poder proyectar el tamaño absoluto de un territorio de mercado (What), es necesario triangular Semrush con Google Trends. ¿Cuál es el principal aporte de la herramienta Semrush en este análisis?

 
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