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Crossword Puzzle
Crossword Puzzle

Criterios Clave de Segmentación

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Criterios Clave de Segmentación
 

Crossword Puzzle

Criterios Clave de SegmentaciónOnline version

Criterios para segmentos de mercado útiles.

by sayri imba
1

Dividir un mercado en grupos con características similares.

2

Capacidad de cuantificar tamaño, poder adquisitivo y características.

3

Tamaño suficiente para justificar inversión y ser rentable.

4

Puede ser alcanzado y atendido por la empresa.

5

Se identifica claramente frente a otros segmentos y responde distinto.

6

Permite diseñar programas para atraer y atender al grupo.

7

Genera beneficios significativos para justificar la inversión.

8

Puede ser identificado, contactado y servido con eficacia.

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