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Froggy Jumps
Froggy Jumps

Segmentación de mercado

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Segmentación de mercado

Froggy Jumps

Played 23
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About this activity

Al realizar una segmentación se busca dividir el conjunto del mercado en pequeños grupos de consumidores, también conocidos como segmentos de mercado.

Created by

Olga Isabel May Dorantes
Olga Isabel May Dorantes
Mexico
This game is a version of
Segmentación de mercado

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Segmentación de mercado
 

Froggy Jumps

Segmentación de mercadoOnline version

Al realizar una segmentación se busca dividir el conjunto del mercado en pequeños grupos de consumidores, también conocidos como segmentos de mercado.

by Olga Isabel May Dorantes
1

¿Qué se busca al realizar una segmentación de mercado?

2

Requisitos para una segmentación de mercado.

3

¿Cuál es un inconveniente de la segmentación de mercado?

4

¿Cuál es un error que debes evitar al realizar una segmentación de mercado?

5

Aspectos a analizar de la segmentación conductual.

6

¿Cuáles son dos ventajas de la segmentación?

7

¿Qué toma en cuenta la segmentación geográfica?

8

¿Qué estudia la segmentación psicográfica?

9

¿De que se trata el marketing concentrado?

10

Primer paso para presentar una segmentación de mercado.

 
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