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“Detecta las trampas verdes”

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“Detecta las trampas verdes”

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Completa las frases con las palabras que faltan.
Todas están relacionadas con las señales más comunes del greenwashing.
¡Demuestra que sabes identificar cuándo una empresa finge ser sostenible!

Created by

Nora Calvo Arregui
Nora Calvo Arregui
Spain

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“Detecta las trampas verdes”
 

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“Detecta las trampas verdes”Online version

Completa las frases con las palabras que faltan. Todas están relacionadas con las señales más comunes del greenwashing. ¡Demuestra que sabes identificar cuándo una empresa finge ser sostenible!

by Nora Calvo Arregui
1

Una señal habitual del greenwashing es el uso de palabras vagas como " eco " , " natural " o " sostenible " sin explicar su significado real .

El predominio del color en la publicidad intenta transmitir una imagen ecológica aunque el producto no lo sea .

Muchas campañas presentan datos sin , lo que impide comprobar si las afirmaciones son .

Algunas empresas muestran imágenes de o paisajes naturales para parecer con el medio ambiente .

El greenwashing se detecta también cuando la publicidad contradice la actividad de la empresa .

A veces se exagera un pequeño cambio positivo , mientras se ocultan los impactos que siguen produciendo .

Otra señal es la falta de o sellos oficiales que garanticen la sostenibilidad .

El objetivo del greenwashing es mejorar la de la empresa sin realizar cambios reales en sus prácticas .

 
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