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About this activity

Study Case about Shopee

Created by

Zefanya Brightner Christian
Zefanya Brightner Christian
Indonesia

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Study Case about Shopee

by Zefanya Brightner Christian
1

Shopee memanfaatkan tanggal 9.9 untuk kampanye besar. Strategi seperti ini termasuk taktik marketing apa dalam marketing mix?

2

Shopee memilih K-Pop dan artis lokal untuk kampanye. Strategi ini menunjukkan perusahaan fokus pada…

3

Gamifikasi seperti Shopee Shake atau Shopee Tanam selain hiburan, juga berfungsi untuk…

4

Shopee menghadapi risiko logistik dan sistem pembayaran saat traffic melonjak. Hal ini mengajarkan pentingnya…

5

Diskon besar menarik konsumen tapi menekan profit. Strategi yang tepat agar tetap menguntungkan adalah…

6

Faktor yang membuat kampanye 9.9 sukses bukan cuma diskon, tapi juga…

7

Jika kamu brand kecil, pelajaran penting dari Shopee 9.9 adalah…

8

Shopee menggunakan berbagai channel digital (media sosial, influencer, in-app game). Strategi ini mencerminkan prinsip…

 
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