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Mia
Mia
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1

Economic , going from 60 media companies to 6 big companies , buying smaller ones ( efficiency not localism )

2

Long tail marketing - identifying audiences , marketing fewer of a lot of things , rather than lots of one thin g

3

Automatic routines - involve of thoughts or behavior s

4

3 building blocks of literacy , personal , knowledge , and

5

Purpose of personal locus is to provide and directio n

6

not NOT occur automaticall y

7

is the blending together of previous seperate channel s

8

Group of players who exchange time and money for media space and access to audiences is

9

Information is piecemeal knowledge is

10

- paying to have products in a show / movie / unifor m

11

Being of our needs allows us to use the media as an essential resourc e

12

of - Another way we choose our media is the effort , the reward is going ot be greater than the effort ( waiting to concert tickets )

13

- Making a about the value of a message's elements , either accepting values and making them your own or comparing those elements to social values before rejecting or accepting them .

14

Which information - processing task does not occur automatically ? -

15

Demographic segmentation is based on an audiences , , ,

16

A medium will be challenged by a new medium and enter the stag e

17

When we , we the value or a message elemen t

18

- breaking down of a message into meaningful element s

19

When you are watching the latest episode of a show and then tell your roommate about it you are

20

messages is to pay to messages that have usefulness and ignore other message s

21

Meaning matching requires while meaning construction requires

22

is important to newspaper , radio , and local T V

 
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