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De la administración tradicional a la administración estratégica y competitiva

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De la administración tradicional a la administración estratégica y competitiva

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About this activity

Este cambio representa la evolución de una forma de gestión enfocada en la eficiencia interna y el control, hacia un modelo que busca anticiparse al entorno, adaptarse a los cambios y crear ventajas competitivas. La administración estratégica analiza el mercado, define objetivos a largo plazo y toma decisiones basadas en oportunidades y amenazas externas, mientras que la competitiva se enfoca en diferenciar a la organización y mantener una posición sólida frente a sus competidores.

Created by

Katia
Mexico

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