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Desafío Rápido de Marketing

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Desafío Rápido de Marketing

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About this activity

Quiz veloz de conceptos clave de marketing.

Created by

VALERIA RIVEROS
VALERIA RIVEROS
Colombia

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Desafío Rápido de Marketing
 

Desafío Rápido de MarketingOnline version

Quiz veloz de conceptos clave de marketing.

by VALERIA RIVEROS
1

El ROI mide la rentabilidad de una inversión y se expresa como beneficio neto entre la inversión.

2

Un logo atractivo garantiza automáticamente la lealtad de los clientes.

3

El marketing mix clásico se compone de producto, precio, plaza y promoción.

4

El marketing mix moderno utiliza exactamente 4P y no admite ampliaciones.

5

SEO y SEM son lo mismo y se gestionan de la misma forma.

6

El storytelling en marketing facilita conexión emocional con la audiencia y facilita retención.

7

La segmentación consiste en dividir un mercado en grupos con necesidades distintas.

8

Un ROI del 0% significa que la campaña tuvo beneficios nulos y no generó ganancia.

9

Fidelización se obtiene principalmente con descuentos puntuales.

10

Branding busca construir una identidad y valor percibido de la marca.

 
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