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Crossword Puzzle
Crossword Puzzle

Consumer based approach

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Consumer based approach
 

Crossword Puzzle

Consumer based approachOnline version

aims to be played during tutorials

by Emy
1

Includes both brand recall and brand recognition

2

the set of associations linked with the brand

3

Happens when consumers had prior exposure to the brand

4

when a person can remember a brand’s name from memory when thinking about a product category

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descriptive features characterising a product or a service

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personal values attached to the brand by the consumer.

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consumers' overall evaluations of the brand

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effect that happens when a green product makes people feel good about themselves.

9

when consumers feel more valued by society when using green products.

10

phenomenon where using a green product enhances the enjoyment of the accompanying consumption experience

11

Logic that implies that if marketers feed the consumers with the right information, then the consumer will behave as intended

12

involves creating a unique, consistent mental space in consumers' minds through strong, favorable, and unique brand associations

13

approach that assumes that the brand is a cognitive construal residing in the mind of consumer

14

where we store our knowledge

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