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A Reasurring Price Tag

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A Reasurring Price Tag

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Choose one adverb and one preposition that you find especially expressive or subtle. How do they shape the tone or meaning of the sentence?

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A Reasurring Price TagOnline version

Choose one adverb and one preposition that you find especially expressive or subtle. How do they shape the tone or meaning of the sentence?

by Diego Alejandro Rodriguez Serrato
1

In a world where the range of products on offer can be bewildering , we look to price as an indication of quality . We may think we prefer the expensive wine the cheap plonk , we may be influenced by the price . Even professionals can make this mistake . A researcher from the University of Bordeaux in France took average bottle of red wine and poured it into two empty bottles , one with an expensive label and the other with a cheap . Then he invited 57 wine ? experts ? to taste the wine . Forty of them recommended the wine from the expensive bottle , describing it as ? agreeable ? , ? complex ? , ? balanced ? and ? rounded ? , while the same wine the cheap bottle was described ? weak ? and ? flat ? , with 12 of the experts recommending it . The study made the researcher unpopular with the French wine tasters , but he did prove that price has a significant impact on taste .

2

A story from the world of business illustrates the connection between price and taste . A jewellery shop owner was keen sell some turquoise jewellery , which had been on display her shop . Despite her best efforts , customers had shown no interest , before going away on a business trip , she wrote a note to one of her sales assistants saying ? Everything in this display case , price x ½ ? . When she returned , she found , to her satisfaction , that all the jewellery had been sold and assumed that customers had been quick to snap up a bargain . It was only later that she discovered the real reason : the sales assistant had misread the note and had actually doubled the price of everything !

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