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Crossword Puzzle
Crossword Puzzle

Conceptos Clave de Fijación de Precios

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Conceptos Clave de Fijación de Precios

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About this activity

Terminos para entender estrategias de precios.

Created by

Mikkel Adonhiram Aguilar Ramírez
Mikkel Adonhiram Aguilar Ramírez
Mexico

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Conceptos Clave de Fijación de Precios
 

Crossword Puzzle

Conceptos Clave de Fijación de PreciosOnline version

Terminos para entender estrategias de precios.

by Mikkel Adonhiram Aguilar Ramírez
1

Estrategia que introduce un producto a un precio muy bajo para captar clientes.

2

Técnica de cobrar un precio alto al lanzamiento y reducirlo con el tiempo.

3

Nivel de precios igual al de la competencia.

4

Conjunto de rivales en el mercado frente a los que se compara el precio.

5

Percepción de utilidad o beneficio que tiene un producto para el cliente.

6

Grupo específico de clientes al que se dirige una estrategia.

7

Segmento de productos de alto costo y prestigio.

8

Conjunto de compradores potenciales en un ámbito geográfico o demográfico.

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