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Infographic Session. Business

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Basic rules Comprehension

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Russian Federation

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Infographic Session. Business
 

Infographic Session. BusinessOnline version

Basic rules Comprehension

by Barasha Barasha
1

1.The primary goal of an infographic is to be visually attractive above all else.

2

Using a vertical "skyscraper" layout is a poor choice because it doesn't fit standard paper sizes.

3

Including your logo is important, but it should be subtle and not overpower the content.

4

Using color to convey meaning (e.g., red for "bad") is perfectly fine as long as it matches your brand palette.

5

A strong Call to Action (CTA) should use generic text like "Learn More" to appeal to a broad audience.

6

The "Data-Ink Ratio" is the principle that you should maximize the amount of ink used for decorative elements to make the data more engaging.

7

It's best to use a legend whenever possible to keep the main chart area clean and uncluttered.

8

Citing your sources in a small footer is unnecessary and makes the infographic look cluttered.

9

The "F-shaped" scanning pattern suggests that key information should be placed along the top and left side of the design.

10

When choosing a chart, a line chart is the best choice for showing a trend over time.

11

An infographic for C-level executives should typically focus on high-level insights and bottom-line results, not technical details.

12

Visual hierarchy helps guide the viewer's eye to the most important information first.

13

The narrative arc of an infographic should have a clear beginning (hook), middle (evidence), and end (resolution/CTA).

14

The "Squint Test" is a method for checking if the color palette is accessible for color-blind users.

15

"Chartjunk" refers to any visual element in a graph that does not help the viewer understand the data.

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