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Plan de Marketing: Conceptos Clave

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Plan de Marketing: Conceptos Clave

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Conceptos y afirmaciones sobre planes de marketing

Created by

Lucas Tadeo
Lucas Tadeo
Colombia

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Plan de Marketing: Conceptos Clave
 

Plan de Marketing: Conceptos ClaveOnline version

Conceptos y afirmaciones sobre planes de marketing

by Lucas Tadeo
1

Incluye un análisis de situación con SWOT y análisis de competencia.

2

Un plan de marketing define objetivos SMART y medibles.

3

Se deben establecer KPIs y mecanismos de seguimiento para medir resultados.

4

Los usuarios objetivo deben abarcar a todos los clientes posibles sin segmentación.

5

La investigación de mercado no es necesaria si ya existen datos históricos.

6

La segmentación de mercado ayuda a dirigir mensajes y ofertas.

7

El presupuesto de marketing debe ser igual cada mes, sin variaciones.

8

Un plan de marketing se centra exclusivamente en publicidad, sin considerar otros canales.

9

El plan considera el mix de marketing (Product, Price, Place, Promotion).

10

El plan de marketing nunca debe actualizarse después de su lanzamiento.

 
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