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Crossword Puzzle

plan de mercadotecnia turistica

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plan de mercadotecnia turistica

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segundo parcial

Created by

TEKI LOMAA INTERNACIONAL
TEKI LOMAA INTERNACIONAL
Mexico

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plan de mercadotecnia turistica
 

Crossword Puzzle

plan de mercadotecnia turisticaOnline version

segundo parcial

by TEKI LOMAA INTERNACIONAL
1

Los elementos adicionales que aumentan la percepción de satisfacción del cliente.

2

Actuar con empatía, actitud positiva y orientación al cliente en todos los niveles del personal, en una empresa es:

3

Desarrolla una característica única y difícil de imitar que mejora su posición en el mercado.

4

Permiten Definir acciones estratégicas para aprovechar las condiciones favorables del mercado y anticiparse a los riesgos externos.

5

Detectar _____________del producto o servicio turístico permite diseñar estrategias de mejora continua.

6

Estrategia que busca Ofrecer valor único frente a la competencia

7

Programas de puntos, atención personalizada, seguimiento postventa, son ejemplos de estrategia de

8

es clave para el éxito empresarial, alineando objetivos a largo plazo con las necesidades del mercado para una ventaja competitiva sostenible.

9

define los objetivos a largo plazo y el camino general. Responde al 'qué' queremos lograr y 'por qué' es importante. Es el plan maestro.

10

son las actividades específicas y a corto plazo para ejecutar la estrategia. Responden al 'cómo' alcanzaremos los objetivos. Son los pasos concretos.

11

es la fase inicial crucial del plan de marketing. Implica un análisis interno (fortalezas, debilidades) y externo (oportunidades, amenazas) para comprender la posición de la empresa en el mercado.

12

Introducción, crecimiento, madurez y declive exigen estrategias de marketing distintas.

13

define cómo un producto llega al consumidor. Implica seleccionar canales óptimos y gestionar una cadena de suministro eficiente. La logística es clave para entregar valor.

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