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Froggy Jumps
Froggy Jumps

Casos - Ley de la percepción

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Casos - Ley de la percepción

Froggy Jumps

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About this activity

¿Cuál es la ley de la percepción de cada caso?

Created by

Valeria Suárez
Valeria Suárez
Ecuador

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Casos - Ley de la percepción
 

Froggy Jumps

Casos - Ley de la percepciónOnline version

¿Cuál es la ley de la percepción de cada caso?

by Valeria Suárez
1

Al ver la forma de una botella de Coca-Cola, incluso sin etiqueta, las personas la reconocen por experiencias previas con la marca.

2

Juan Valdez Café usa el contraste entre el color marrón oscuro del café y el blanco del logo para resaltar la silueta del caficultor.

3

En los anuncios de Kia, las curvas del auto y las líneas del camino guían visualmente la mirada hasta el logo final de la marca.

4

Jugos Ya! coloca sus botellas una junto a otra en perchas de colores similares. Los consumidores perciben que todas son de la misma línea aunque tengan diferentes sabores.

5

Adidas usa tres líneas paralelas en toda su indumentaria, lo que hace que las personas asocien cualquier prenda con la marca, incluso sin ver el logo completo.

6

Burger King presenta su logo con las dos mitades del pan y el nombre al centro, y el cerebro completa automáticamente la forma de una hamburguesa.

7

Apple mantiene un diseño limpio y simple en sus productos y publicidad, lo que facilita que la mente perciba sus formas como claras y memorables.

 
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