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ATL vs BTL Media Quiz

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ATL vs BTL Media Quiz

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About this activity

Test knowledge on ATL/BTL media items.

Created by

Adonis Ruiz
Adonis Ruiz
Ecuador

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ATL vs BTL Media Quiz
 

ATL vs BTL Media QuizOnline version

Test knowledge on ATL/BTL media items.

by Adonis Ruiz
1

BTL excludes radio and outdoor advertising.

2

ATL content is always silent and uses no audio.

3

ATL includes testimonials.

4

ATL can include two or more voice-overs and background music.

5

ATL includes voice-over and background music.

6

BTL channels include television.

7

ATL relies exclusively on print newspapers.

8

ATL can be dramatized.

9

ATL never uses testimonials or jingles.

10

BTL channels include social media marketing.

 
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