Memory Game Customer Focus in Digital BusinessesOnline version Memory game: match core concepts of customer-centric digital strategies with brief descriptions. by Laura Bossio Customer-centricity Visualizes touchpoints from need to loyalty Closed cycles to improve products Omnichannel experience Personalization at scale Placing customers at the center of decisions Customer lifetime value Rapid experimentation Maximizing value from each customer Protecting customer data to build trust Tailoring experiences across channels Feedback loops Test ideas quickly and learn Data privacy and trust User journey mapping Consistent brand feel across all channels