Matching Pairs Branding Terms: Match the DefinitionsOnline version Pair each term with its exact definition. by Samar Mohammad 1 Brand loyalty 2 Brand stretching 3 Brand awareness 4 Brand name 5 Brand image The tendency to always buy a particular brand. The title given to a product by the company that makes it. The ideas and beliefs people have about a brand. Using an existing name on another type of product. How familiar people are with a brand (or its logo and slogan).