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AIDA en 5 preguntas

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About this activity

Descubre y verifica conceptos de AIDA

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Chile

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AIDA en 5 preguntas
 

AIDA en 5 preguntasOnline version

Descubre y verifica conceptos de AIDA

by VERAMENDI CAMPOS Stevin Miguel
1

AIDA añade una quinta etapa llamada 'Convicción'.

2

En la fase de Atención se busca captar la atención del público.

3

AIDA son las iniciales de Atención, Interés, Deseo, Acción.

4

La fase de Interés se enfoca en despertar curiosidad y relevancia.

5

La fase de Acción busca que el usuario realice una compra o una conversión.

6

La técnica AIDA fue desarrollada por Philip Kotler en los años 1990.

7

La acción en AIDA solo implica hacer clic en un anuncio y no completar una compra.

8

En la fase de Atención se busca principalmente convencer al cliente de comprar de inmediato.

9

En la etapa de Deseo, el objetivo es generar confianza sin mostrar beneficios.

10

Es un modelo de copywriting para guiar la experiencia del cliente.

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