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Verdadero o Falso: Estudio de Mercado

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Verdadero o Falso: Estudio de Mercado

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About this activity

Verdades y mentiras sobre el estudio de mercado

Created by

JENNIFER GUADALUPE TOSTADO BURGUEÑO
JENNIFER GUADALUPE TOSTADO BURGUEÑO
Mexico

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Verdadero o Falso: Estudio de Mercado
 

Verdadero o Falso: Estudio de MercadoOnline version

Verdades y mentiras sobre el estudio de mercado

by JENNIFER GUADALUPE TOSTADO BURGUEÑO
1

Los datos cualitativos son exclusivamente numéricos.

2

El estudio de mercado se basa únicamente en suposiciones y opiniones personales.

3

El estudio de mercado no requiere recopilación de datos.

4

El estudio de mercado utiliza técnicas como encuestas, análisis de competencia y segmentación de mercado.

5

El estudio de mercado se apoya en datos y métodos sistemáticos.

6

Una característica del estudio de mercado es que debe ser objetivo y confiable.

7

El principal objetivo del estudio de mercado es únicamente analizar a la competencia.

8

Un ejemplo de estudio de mercado es entrevistar consumidores para conocer su opinión del producto.

9

El estudio de mercado no tiene utilidad para pequeñas empresas.

10

Un estudio de mercado debe ser actual, es decir, usar información reciente.

 
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