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Crossword Puzzle
Crossword Puzzle

Escritura Creativa y Publicitaria

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Escritura Creativa y Publicitaria
 

Crossword Puzzle

Escritura Creativa y PublicitariaOnline version

Términos clave de contenido y publicidad

by darlin astrid
1

Frase breve que fija un mensaje clave de una marca.

2

Texto persuasivo para anuncios o landing pages.

3

Técnica de relatar una historia para conectar con el público.

4

La forma de expresar el mensaje según la audiencia y la marca.

5

Documento breve que resume objetivos, público y tono.

6

Grupo de personas al que va dirigido el mensaje.

7

Guion de estructura que organiza escenas o ideas.

8

Capacidad de influir para provocar una acción deseada.

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1

Habilidad comunicativa para mover o inducir a las personas a adoptar una creencia o realizar un comportamiento específico.

2

El conjunto específico de receptores que constituyen el objetivo principal de una campaña, mensaje o producto

3

El estilo o la actitud (formal, humorístico, serio) con la que se transmite un mensaje para adaptarse al receptor.

4

El cuerpo del texto, generalmente con enfoque publicitario, cuyo objetivo es lograr que el lector actúe (comprar, suscribirse, etc.).

5

Documento detallado que sirve como mapa de ruta para ordenar diálogos, acciones o el desarrollo lógico de una presentación.

6

Informe conciso que detalla los requisitos, el alcance, los objetivos y las directrices de un proyecto de comunicación.

7

El arte de contar narrativas que evocan emociones y crean un vínculo memorable entre el mensaje y el receptor.

8

Lema o frase corta, pegadiza y concisa que resume la identidad o promesa de un producto.

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