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About this activity

Esta una actividad interactiva. Sobre la mercadotecnia

Created by

Liliana Gonzalez
Liliana Gonzalez
Mexico

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Esta una actividad interactiva. Sobre la mercadotecnia

by Liliana Gonzalez
1

Proceso social y administrativo por el que individuos y grupos obtienen lo que necesitan y desean a través de creación y el intercambio de productos y de valor de otros.

2

Cualquier actividad o beneficio que una parte puede ofrecer a otra y que básicamente es intangible y no tienen como resultado la obtención de la propiedad de algo.

3

Se trata de una serie de técnicas integradas en el plan de marketing, cuya finalidad consiste en alcanzar una serie de objetivos específicos a través de diferentes estímulos y acciones limitadas en el tiempo y dirigidas a un target determinado.

4

Cualquier cosa que se pueda ofrecer a un mercado para su atención, adquisición, uso o consumo y que satisface un deseo o una necesidad.

5

6

Acción mediante la cual uno de los contratantes se obliga a transferir la propiedad de un bien o de un derecho a otro que a su vez se obliga a pagar por ello un precio determinado en dinero.

7

se refiere a los medios de distribución o canales adecuados por lo cuales el cliente podrá tener acceso a los productos que se ofrecen.

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