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Froggy Jumps

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Principles of Marketing

Created by

Josh Borbs

Philippines

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Froggy Jumps AssesmentOnline version Principles of Marketing by Josh Borbs 1 A bubble tea shop gives a loyalty card for every 10 drinks purchased. a Focuses on the long-term rather than the short-term b Focuses on partners and customers rather than the company’s products c Emphasizes customer retention and growth over acquisition 2 An online store asks customers for feedback before launching a new product. a Relies more on listening and learning than on talking b Emphasizes customer retention and growth over acquisition c Focuses on partners and customers rather than the company’s products 3 A fitness gym rewards long-time members with special discounts. a Focuses on partners and customers rather than the company’s products b Emphasizes customer retention and growth over acquisition c Focuses on the long-term rather than the short-term 4 A bookstore holds a customer survey to decide which new books to stock. a Emphasizes customer retention and growth over acquisition b Focuses on partners and customers rather than the company’s products c Relies more on listening and learning than on talking 5 A clothing brand checks with suppliers to make sure materials are ethically sourced. a Emphasizes customer retention and growth over acquisition b Focuses on partners and customers rather than the company’s products c Relies more on listening and learning than on talking 6 A restaurant introduces new menu items based on customer suggestions. a Relies more on listening and learning than on talking b Focuses on the long-term rather than the short-term c Focuses on partners and customers rather than the company’s products 7 A coffee shop remembers regular customers’ favorite drinks and greets them by name. a Focuses on the long-term rather than the short-term b Relies more on listening and learning than on talking c Emphasizes customer retention and growth over acquisition 8 A phone company sends appreciation gifts to long-term subscribers. a Emphasizes customer retention and growth over acquisition b Focuses on partners and customers rather than the company’s products c Focuses on the long-term rather than the short-term 9 A school uniform supplier asks parents which fabric is most comfortable for students. a Emphasizes customer retention and growth over acquisition b Focuses on partners and customers rather than the company’s products c Relies more on listening and learning than on talking 10 A fast-food chain modifies its menu to include spicy options after reading online reviews. a Emphasizes customer retention and growth over acquisition b Focuses on partners and customers rather than the company’s products c Relies more on listening and learning than on talking

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Assesment

Froggy Jumps

About this activity

Created by

Download the paper version to play

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AssesmentOnline version

by Josh Borbs

A bubble tea shop gives a loyalty card for every 10 drinks purchased.

An online store asks customers for feedback before launching a new product.

A fitness gym rewards long-time members with special discounts.

A bookstore holds a customer survey to decide which new books to stock.

A clothing brand checks with suppliers to make sure materials are ethically sourced.

A restaurant introduces new menu items based on customer suggestions.

A coffee shop remembers regular customers’ favorite drinks and greets them by name.

A phone company sends appreciation gifts to long-term subscribers.

A school uniform supplier asks parents which fabric is most comfortable for students.

A fast-food chain modifies its menu to include spicy options after reading online reviews.