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Crossword Puzzle
Crossword Puzzle

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Crossword Puzzle

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Repaso de conceptos

by Neyber Victoria
1

Medios que generan una relación personalizada entre las marcas y sus consumidores.

2

Característica que diferencia la marca de otras de la competencia.

3

Atención, interés, credibilidad, deseo y acción.

4

El que impulsa a la acción.

5

Característica estratégica de la publicidad que pone a pensar al grupo objetivo.

6

Qué debemos hacer en determinada situación

7

Razón principal para creer en las bondades de un producto o servicio.

8

Cómo llevamos a cabo nuestros planes e ideas.

9

Encabezado que capta la atención del grupo objetivo.

10

Síntesis lingüística, significativa y perdurable de una estrategia de comunicación.

11

Características socioeconómicas, psicológicas y sociales del consumidor.

12

Versión preliminar de un anuncio que muestra donde se ubican todos sus elementos.

13

Texto publicitario

14

Formas o soportes que sin tener una finalidad comunicativa inicial se usan para difundir mensajes.

15

Medios combinados o híbridos.

16

Medios masivos

17

Medios no masivos

5
2
4
3
13
12
7
11
17
15
10
14
9
6
16
 
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