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Crossword Puzzle
Crossword Puzzle

Conceptos Clave de Producto

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Conceptos Clave de Producto

Crossword Puzzle

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About this activity

Vocabulario esencial sobre productos y branding.

Created by

Jimena Trujillo Buitrago
Jimena Trujillo Buitrago
Colombia

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Conceptos Clave de Producto
 

Crossword Puzzle

Conceptos Clave de ProductoOnline version

Vocabulario esencial sobre productos y branding.

by Jimena Trujillo Buitrago
1

Conjunto de atributos que satisfacen una necesidad del consumidor.

2

Característica de bienes que pueden tocarse y verse físicamente.

3

Propiedad de los servicios que no pueden verse ni tocarse.

4

Nombre o símbolo que identifica y diferencia un producto.

5

Representación gráfica del nombre de una marca.

6

Símbolo o imagen que representa una marca sin texto.

7

Contenedor directo que protege el producto.

8

Material que agrupa y protege varios envases.

9

Información escrita sobre el producto, su uso o composición.

10

Actividad intangible que satisface una necesidad.

11

Característica de los servicios que impide que se puedan tocar.

12

Etapas por las que pasa un producto desde su lanzamiento hasta su retiro.

13

Primera fase del ciclo de vida donde el producto entra al mercado.

14

Etapa donde aumentan las ventas y la aceptación del producto.

15

Fase del ciclo de vida donde las ventas se estabilizan y la competencia es alta.

14
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15
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5
 
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