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Crossword Puzzle
Crossword Puzzle

Dictionary of marketing

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Dictionary of marketing
 

Crossword Puzzle

Dictionary of marketingOnline version

Crucigrama

by Heidy Nagles
1

The individual in charge of turning a script into a production. He may write or participate in writing the script, and often supervises the editing.

2

A technique for marking dates on consumer packaging. Coding usually indicates the latest date by which a product may be displayed, sold, used or eaten.

3

as the use of discrete electronic pulses/signals (1s and 0s) to represent and process data, allowing it to be stored, retrieved, and re-formed. It is applied across modern technology, including graphics, telecommunications, broadcasting.

4

of merchandise within a store or showroom, or in display windows.

5

A marketing activity, injecting a new product or service into a marketplace.

6

The number of lines in an item of editorial or other printed matter. In classified advertisements, the number of lines and the method of paying for them.

7

A common short-form term for a mailing list. Often also used to refer to a database. A list can exist within a database, but not vice versa. See List broker, List cleaning.

8

Selling products or services carried out over the telephone. Also called telesales or telephone selling.

9

Popular short form for telecommunications; the transmission and reception of data via signals (digital or analog).

10

Artwork in black and white only, with no middle tones. This can be printed without halftone screening. Pen and ink drawings are an example of line art.

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