Froggy Jumps Marketing and Media Terms RiddlesOnline version Test your knowledge of marketing and media terms. by JAVIER FELIPE NIÑO VALERO 1 What is One-inch in video production? a A videotape standard used for originating and editing TV commercials. b A digital streaming format for online videos. c A color grading technique for films. 2 What does On-pack refer to? a A packaging technique for tamper-evidence. b A packaging material used for branding only. c Information printed on a product’s package, like promotions or free gifts. 3 Original material in reproduction means? a Replicas of existing works only. b Original material intended for reproduction, including text and illustrations. c Digital copies encoded for sale. 4 Gable end is a poster site located where? a On the external end wall of a building such as a store or house. b Inside vending machines. c On the interior ceiling of a showroom. 5 Galley proofs are used for what purpose? a A final print run of a book. b A version of typeset text presented for proofreading. c A digital mockup for marketing banners. 6 Overlap coverage describes what? a A failure mode in satellite uplinks. b Geographical area covered by more than one transmitter. c A single transmitter covering a city. 7 Greyscale refers to which concept? a A color calibration process for printers. b A color image with multiple hues. c A mode where each pixel shows tones from white to black. 8 Obsolete means what in product life cycle? a The peak of a product's popularity. b A limited-time re-release. c The final stage; may still be sold but no longer produced. 9 Wire binding is also called what? a Wire-o binding with loops inserted along the edge. b Saddle-stitch binding with staples. c Perfect binding for hardcovers. 10 Guidelines define what kind of rules? a A legal contract for advertising rights. b A flexible suggestion list with no standards. c A set of rules showing how to do something correctly and consistently.
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