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Desafío de Métricas de Análisis

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About this activity

Verdadero o falso sobre métricas clave.

Created by

Ing. Jorge González Yannuzzelli, Mgs.
Ing. Jorge González Yannuzzelli, Mgs.
Ecuador

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Desafío de Métricas de Análisis
 

Desafío de Métricas de AnálisisOnline version

Verdadero o falso sobre métricas clave.

by Ing. Jorge González Yannuzzelli, Mgs.
1

El CTR mide el porcentaje de clics respecto a las impresiones.

2

Una mayor tasa de conversión siempre reduce el CPA.

3

El CPA es el coste por adquisición de una conversión.

4

El CTR mide la tasa de rebote de la página.

5

El CPM es el costo por mil clics.

6

La tasa de retención es lo mismo que la tasa de conversión.

7

El CAC es el costo de adquirir un nuevo cliente.

8

El ROAS se calcula dividiendo los gastos por las ventas.

9

El ROAS se calcula dividiendo los ingresos por publicidad entre el gasto en publicidad.

10

La tasa de conversión se define como el porcentaje de visitantes que realizan una acción deseada.

 
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