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Crossword Puzzle

Repaso tema 9

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Repaso tema 9

Crossword Puzzle

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About this activity

Repaso de contenidos del tema 9: surtido, marcas y precios

Created by

patricia_maria CARRASCO GARCIA
patricia_maria CARRASCO GARCIA
Spain

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Repaso tema 9
 

Crossword Puzzle

Repaso tema 9Online version

Repaso de contenidos del tema 9: surtido, marcas y precios

by patricia_maria CARRASCO GARCIA
1

Es un conjunto de productos que oferta la empresa y que tienen características más o menos homogéneas

2

Es un subconjunto de la categoría de productos que agrupa productos homogéneos

3

Conjunto de referencias que ofrece un establecimiento comercial a los clientes para satisfacer sus necesidades y deseos

4

Es el número de líneas de productos que tratan de satisfacer las necesidades del cliente.

5

El número de referencias o artículos puestos a la venta en una misma línea de productos

6

Formato comercial que aplica la siguiente estrategia de surtido: surtido profundo y amplio (gran amplitud)

7

Formato comercial que aplica la siguiente estrategia de surtido: surtido profundo y limitado (poca amplitud)

8

Generación de marcas del distribuidor que se beneficia de la imagen de la enseña comercial

9

Generación de marcas del distribuidor que tiene un nivel de calidad/precio superior a las marcas líderes del fabricante

10

Estrategia de precios que consiste en establecer precios superiores a la competencia como consecuencia de la imagen de calidad del producto vendido o de la reputación de marca

11

Estrategia de precios que consiste en establecer precios fáciles de recordar por el consumidor, y que se mantienen constantes a lo largo del tiempo

12

Estrategia de precios que consiste en establecer precios según la demanda

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