Marketing & Sustainability Essentials Quiz

Froggy Jumps

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Test your knowledge on greenwashing, behavior change, and ESG basics.

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Lucero Sandoval

United States

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Froggy Jumps Marketing & Sustainability Essentials QuizOnline version Test your knowledge on greenwashing, behavior change, and ESG basics. by Lucero Sandoval 1 What is the 'Hidden tradeoff' in greenwashing? a A big label means overall sustainability b All features are fully proven c One eco-feature hides larger harms 2 Which sin involves vague, meaningless claims like 'eco-friendly'? a False labels b Vagueness c Fibbing 3 Which term describes promoting sustainable behaviors to the public? a Demarketing b Social marketing c Greenwashing 4 What does 'Scope 3' emissions refer to? a Purchased electricity b Value-chain emissions c Direct emissions 5 What is 'materiality' in sustainability reporting? a Only PR value b Impact on financials or people/planet c Only environmental risk 6 Which standard focuses on financial materiality? a UN Global Compact b ISSB c GRI 7 What does 'Unknown Industries Case' highlight about ESG scores? a They show product quality b They vary and measure risk, not 'goodness' c They are always accurate 8 What is 'Demarketing'? a Promoting all products b Discouraging harmful consumption c Marketing new tech 9 Which emission scope includes direct company activities? a Scope 4 b Scope 1 c Scope 2 10 What is an example of 'Lesser of two evils' in sustainability? a Better bad option b No impact c Best possible choice

Froggy Jumps

Marketing & Sustainability Essentials QuizOnline version

Test your knowledge on greenwashing, behavior change, and ESG basics.

by Lucero Sandoval

What is the 'Hidden tradeoff' in greenwashing?

A big label means overall sustainability

All features are fully proven

One eco-feature hides larger harms

Which sin involves vague, meaningless claims like 'eco-friendly'?

False labels

Vagueness

Fibbing

Which term describes promoting sustainable behaviors to the public?

Demarketing

Social marketing

Greenwashing

What does 'Scope 3' emissions refer to?

Purchased electricity

Value-chain emissions

Direct emissions

What is 'materiality' in sustainability reporting?

Only PR value

Impact on financials or people/planet

Only environmental risk

Which standard focuses on financial materiality?

UN Global Compact

ISSB

GRI

What does 'Unknown Industries Case' highlight about ESG scores?

They show product quality

They vary and measure risk, not 'goodness'

They are always accurate

What is 'Demarketing'?

Promoting all products

Discouraging harmful consumption

Marketing new tech

Which emission scope includes direct company activities?

Scope 4

Scope 1

Scope 2

What is an example of 'Lesser of two evils' in sustainability?

Better bad option

No impact

Best possible choice

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Marketing & Sustainability Essentials Quiz

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Marketing & Sustainability Essentials QuizOnline version

by Lucero Sandoval

What is the 'Hidden tradeoff' in greenwashing?

Which sin involves vague, meaningless claims like 'eco-friendly'?

Which term describes promoting sustainable behaviors to the public?

What does 'Scope 3' emissions refer to?

What is 'materiality' in sustainability reporting?

Which standard focuses on financial materiality?

What does 'Unknown Industries Case' highlight about ESG scores?

What is 'Demarketing'?

Which emission scope includes direct company activities?

What is an example of 'Lesser of two evils' in sustainability?

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