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Tylenol: Verdad o Ficción

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Tylenol: Verdad o Ficción

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About this activity

Casos y hechos del Tylenol

Created by

Liliana Rodriguez
Liliana Rodriguez
Mexico

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Tylenol: Verdad o Ficción
 

Tylenol: Verdad o FicciónOnline version

Casos y hechos del Tylenol

by Liliana Rodriguez
1

Tylenol suspendió su producción por más de tres años.

2

Tylenol fue víctima de un sabotaje externo; alguien colocó cianuro en cápsulas dentro de tiendas

3

La empresa emitió una alerta nacional instando a no consumir Tylenol hasta nuevo aviso.

4

La marca cambió de nombre porque no logró recuperar la confianza del consumidor

5

La empresa rechazó colaborar con el FBI durante la investigación.

6

Se descubrió que el cianuro provenía directamente de las fábricas de Johnson & Johnson.

7

Johnson & Johnson colaboró directamente con el FBI, la FDA y autoridades de salud.

8

Se introdujo el empaque de “triple sello” como medida de seguridad para el consumidor.

9

Johnson & Johnson retiró del mercado 31 millones de frascos de Tylenol Extra Strength.

10

El público dejó de consumir Tylenol para siempre después de la tragedia.

11

Los directivos prohibieron a los medios mencionar la palabra “crisis”.

12

La empresa creó una línea de atención 800 para resolver dudas del público.

 
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