Matching Pairs Gated and Packaged SuburbiaOnline version Creating an aesthetically pleasing environment through branding and packaging. by Karim Youssef 1 The term 'bourgeois utopia' refers to 2 The function of the gate in lifestyle communities is 3 The discourse of 'small-town' community is described as a 4 Constructing niceness in Chinese suburbia is achieved through 5 Aesthetic demand for particular styles tends to 6 Prestige communities are also referred to as 7 The entrepreneurial city is a phenomenon of 8 The issue with gated Chinese developments is not the gating, but 9 Foreign place name give signification to a place and suggest that they are 10 Reasons for packaging and branding are 11 The function of the gate in prestige communities is 12 Branding is used as a status symbol and to more symbolic. Westernization and evolving into a highly decorative form. privatize public space. purified communities. ideal images of the good life. established communities. to define the boundary of services. aesthetization and neoliberal (sub)urbanism. to construct niceness, and market competition. exploit the common social mentality. a mixture of foreign and indigenous elements. communitarian trap.
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