Matching Pairs Gated and Packaged SuburbiaOnline version Creating an aesthetically pleasing environment through branding and packaging. by Karim Youssef 1 Reasons for packaging and branding are 2 The term 'bourgeois utopia' refers to 3 Branding is used as a status symbol and to 4 Aesthetic demand for particular styles tends to 5 The entrepreneurial city is a phenomenon of 6 The issue with gated Chinese developments is not the gating, but 7 The function of the gate in prestige communities is 8 Constructing niceness in Chinese suburbia is achieved through 9 Prestige communities are also referred to as 10 Foreign place name give signification to a place and suggest that they are 11 The discourse of 'small-town' community is described as a 12 The function of the gate in lifestyle communities is established communities. exploit the common social mentality. more symbolic. to define the boundary of services. communitarian trap. Westernization and evolving into a highly decorative form. ideal images of the good life. aesthetization and neoliberal (sub)urbanism. purified communities. a mixture of foreign and indigenous elements. to construct niceness, and market competition. privatize public space.
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