Matching Pairs Gated and Packaged SuburbiaOnline version Creating an aesthetically pleasing environment through branding and packaging. by Karim Youssef 1 Prestige communities are also referred to as 2 The function of the gate in prestige communities is 3 Foreign place name give signification to a place and suggest that they are 4 Branding is used as a status symbol and to 5 The issue with gated Chinese developments is not the gating, but 6 Reasons for packaging and branding are 7 The entrepreneurial city is a phenomenon of 8 The discourse of 'small-town' community is described as a 9 The term 'bourgeois utopia' refers to 10 The function of the gate in lifestyle communities is 11 Constructing niceness in Chinese suburbia is achieved through 12 Aesthetic demand for particular styles tends to Westernization and evolving into a highly decorative form. a mixture of foreign and indigenous elements. aesthetization and neoliberal (sub)urbanism. communitarian trap. purified communities. privatize public space. established communities. to construct niceness, and market competition. ideal images of the good life. to define the boundary of services. more symbolic. exploit the common social mentality.
New game