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Crossword Puzzle
Crossword Puzzle

Grupos de referencia en el comportamiento del consumidor

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Grupos de referencia en el comportamiento del consumidor
 

Crossword Puzzle

Grupos de referencia en el comportamiento del consumidorOnline version

Grupos de referencia en el comportamiento del consumidor

by Mirna Quezada
1

Grupo que influye en las opiniones, valores y comportamientos de las personas.

2

Proceso mediante el cual los niños aprenden a comportarse como consumidores.

3

Tipo de comunicación entre consumidores sobre productos o servicios.

4

Grupo que tiene mayor influencia en la infancia del consumidor.

5

Tipo de influencia donde se adoptan normas y valores del grupo al que se pertenece.

6

Grupo al que una persona pertenece y participa activamente.

7

Característica clave del boca a boca que lo hace confiable.

8

Persona que influye en las decisiones de consumo de otros.

9

Fuente de información pagada por una empresa.

10

Fuente de información proveniente de amigos, familia o conocidos.

11

Factor que explica por qué las personas imitan el comportamiento de otros.

12

Medio donde el boca a boca ocurre entre personas similares sin interés comercial.

3
5
10
11
4
2
7
9
1
6
12
8
 
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