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Retórica publicitaria y aplicación del brief estratégico - VoF

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Retórica publicitaria y aplicación del brief estratégico - VoF

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Lee cada enunciado y selecciona si es Verdadero (Sí) o Falso (No) según los conceptos revisados sobre investigación de mercado, retórica publicitaria y brief estratégico.

Created by

MARJORIE VIVIANA
MARJORIE VIVIANA
Ecuador

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Retórica publicitaria y aplicación del brief estratégico - VoF
 

Retórica publicitaria y aplicación del brief estratégico - VoFOnline version

Lee cada enunciado y selecciona si es Verdadero (Sí) o Falso (No) según los conceptos revisados sobre investigación de mercado, retórica publicitaria y brief estratégico.

by MARJORIE VIVIANA
1

Los objetivos de comunicación solo informan y nunca persuaden.

2

El brief funciona como hoja de ruta de una campaña.

3

La investigación de mercado no ayuda a segmentar el público.

4

La planificación estratégica guía el mensaje publicitario.

5

La investigación de mercado permite conocer al público objetivo.

6

El brief describe solo el tono visual, no la estrategia.

7

La planificación estratégica no influye en el mensaje publicitario.

8

El FODA solo evalúa fortalezas y oportunidades.

9

El FODA analiza fortalezas, debilidades, oportunidades y amenazas.

10

El mensaje central define la intención comunicacional.

 
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