Chapter 8

Froggy Jumps

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Promotion mix in marketing mix

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Arifa Rahmathulla

Oman

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Froggy Jumps Chapter 8Online version Promotion mix in marketing mix by Arifa Rahmathulla 1 Specific purposes of promotion a Tool of Communication b Tool of feedback c Tool of Guiding 2 Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. a Advertising b Public relations c Sales promotion 3 The short-term incentives to encourage the purchase or sale of a product or service. a sales promotion b advertising c public relations 4 involves two or more people communicating directly with each other including: a Personal communication b non verbal communication c 5 direct connections/ communication with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships is a Direct Marketing b personal selling c Advertising 6 Personal communication ways a Face to face Phone Mail E-mail Texting or Internet chat b direct mail (catalog), telephone (telemarketing) direct-response television e-mail Internet c Sales presentations Trade shows Incentive programs 7 Sales promotion a discounts coupons displays contests b Broadcast Print Internet Outdoor c Press releases Sponsorships Special events Web pages

Froggy Jumps

Chapter 8Online version

Promotion mix in marketing mix

by Arifa Rahmathulla

Specific purposes of promotion

Tool of Communication

Tool of feedback

Tool of Guiding

Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

Advertising

Public relations

Sales promotion

The short-term incentives to encourage the purchase or sale of a product or service.

sales promotion

advertising

public relations

involves two or more people communicating directly with each other including:

Personal communication

non verbal communication

direct connections/ communication with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships is

Direct Marketing

personal selling

Advertising

Personal communication ways

Face to face Phone Mail E-mail Texting or Internet chat

direct mail (catalog), telephone (telemarketing) direct-response television e-mail Internet

Sales presentations Trade shows Incentive programs

Sales promotion

discounts coupons displays contests

Broadcast Print Internet Outdoor

Press releases Sponsorships Special events Web pages

You can integrate the game into an LMS compatible with LTI 1.1 or LTI 1.3 such as Canvas, Moodle, or Blackboard. This way, the scores will be automatically saved into the platform’s gradebook.

Chapter 8

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Froggy Jumps

Chapter 8Online version

by Arifa Rahmathulla

Specific purposes of promotion

Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

The short-term incentives to encourage the purchase or sale of a product or service.

involves two or more people communicating directly with each other including:

direct connections/ communication with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships is

Personal communication ways

Sales promotion

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