Chapter 7

Froggy Jumps

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Place mix in marketing mix

Created by

Arifa Rahmathulla

Oman

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Froggy Jumps Chapter 7Online version Place mix in marketing mix by Arifa Rahmathulla 1 A set of interdependent organisations involved in the process of making a product/service available to users” a Supply chain b Logistics c Advertising 2 firms that supply raw materials, components, parts, information, finances, and expertise needed to create a product or service. a Upstream partners b Middlestream partners c Downstream partners 3 include the marketing channels or distribution channels that look toward the customer, including retailers and wholesalers. a Downstream partners b middlestream partners c Upstream partners 4 is an agent who dose not have direct physical possession of goods in which he deals but he represents either the buyer or the seller in negotiating purchases a Broker b Retailer c wholesaler 5 __________________deals in large quantities of goods a Wholesaler b Retailer c Producer 6 A trade which consists of selling to ultimate consumers of a variety of products in small lots a Retail trade b Wholesale trade c Manufacturing 7 A unified network of producers, wholesalers and retailers a Vertical marketing networks b Horizontal marketing networks c Hybrid marketing channel networks 8 Characteristics of retailers a All the options given b Sells directly to consumers c Sells in small quantities 9 Characteristics of wholesalers a Deals usually in a particular commodity b Sells directly to consumers c Generally sells goods to producers

Froggy Jumps

Chapter 7Online version

Place mix in marketing mix

by Arifa Rahmathulla

A set of interdependent organisations involved in the process of making a product/service available to users”

Supply chain

Logistics

Advertising

firms that supply raw materials, components, parts, information, finances, and expertise needed to create a product or service.

Upstream partners

Middlestream partners

Downstream partners

include the marketing channels or distribution channels that look toward the customer, including retailers and wholesalers.

Downstream partners

middlestream partners

Upstream partners

is an agent who dose not have direct physical possession of goods in which he deals but he represents either the buyer or the seller in negotiating purchases

Broker

Retailer

wholesaler

__________________deals in large quantities of goods

Wholesaler

Retailer

Producer

A trade which consists of selling to ultimate consumers of a variety of products in small lots

Retail trade

Wholesale trade

Manufacturing

A unified network of producers, wholesalers and retailers

Vertical marketing networks

Horizontal marketing networks

Hybrid marketing channel networks

Characteristics of retailers

All the options given

Sells directly to consumers

Sells in small quantities

Characteristics of wholesalers

Deals usually in a particular commodity

Sells directly to consumers

Generally sells goods to producers

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Chapter 7

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Chapter 7Online version

by Arifa Rahmathulla

A set of interdependent organisations involved in the process of making a product/service available to users”

firms that supply raw materials, components, parts, information, finances, and expertise needed to create a product or service.

include the marketing channels or distribution channels that look toward the customer, including retailers and wholesalers.

is an agent who dose not have direct physical possession of goods in which he deals but he represents either the buyer or the seller in negotiating purchases

__________________deals in large quantities of goods

A trade which consists of selling to ultimate consumers of a variety of products in small lots

A unified network of producers, wholesalers and retailers

Characteristics of retailers

Characteristics of wholesalers

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