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Froggy Jumps
Froggy Jumps

Chapter 6

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Chapter 6

Froggy Jumps

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Price mix in marketing mix

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Chapter 6
 

Froggy Jumps

Chapter 6Online version

Price mix in marketing mix

by Arifa Rahmathulla
1

The amount of money charged for a product or service is known as

2

MAJOR PRICING STRATEGIES

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Competion based pricing is

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___________________pricing uses the buyers’ perceptions of value rather than the seller’s cost.

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Customer Value-Based Pricing types

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___________________________is setting prices based on competitors’ strategies including their costs, prices, and market offerings.

7

New Product Pricing Strategies

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Odd Pricing and Prestige Pricing

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Discounts – Price Adjustments

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