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Froggy Jumps

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Introduction to marketing and related concepts

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Arifa Rahmathulla

Oman

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Froggy Jumps Revision questionsOnline version Introduction to marketing and related concepts by Arifa Rahmathulla 1 A place or locality where things are bought and sold and where buyers and sellers personally meet to affect purchase and sales. a Market b Marketing c Sales 2 Is the process of discovering and translating consumers’ wants into product and service a Marketing b Selling c Buying 3 Types of Marketing a Person marketing,organization marketing,place marketing,social marketing b Delivery marketing, sales marketing c None of the given options 4 Convenience Goods Shopping Goods Specialty Goods are a consumer goods b industrial goods c None of the given options 5 Goods which are used for further production -make another product a Industrial goods b Consumer goods c All the given options 6 the act of obtaining a desired object from someone by offering something in return. a Exchange b Buy c Sell 7 Self-sufficient stage Exchange-oriented stage Production-oriented stage Sales-oriented stage (Selling Concept) Marketing-oriented stage Consumer-oriented stage Management-oriented stage These are a Stages in evolution of marketing b Stages in decision making c Stages in PLC 8 basic physical need critical to our survival, such as food, drink, shelter, and sleep. a Need b Want c Demand 9 specific ways of satisfying a need. a Want b Demand c Need 10 Need Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Experience and behavior .These are a Steps in buying process b Steps in PLC c Steps in selling process 11 Factors influencing the customer decision-making process a All the given options b Cultural and social c Personal and psychological 12 a micro-environment and a macro-environment. a External marketing b internal marketing c Both 13 the internal factors within a company that marketers use to create, advertise, and deliver products or services a Internal marketing environment b External marketing environment c All the given options 14 demographical, cultural, social, legal and political, economic, natural and technological environment is a Macro b Micro c Both 15 they provide the materials for production. a Supplier b Seller c Producer 16 individuals or business houses who come to the aid of the company in promoting, selling and distributing the goods to the ultimate consumers a Marketing Intermediaries b Competitors c Suppliers 17 Middlemen (wholesalers, retailers and agents), distributing agencies, market service agencies and financial institutions. are examples for a Marketing Intermediaries b Competitors c Suppliers 18 “The systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services.” a Marketing research b Marketing process c Marketing activity 19 Information already exists somewhere Have been collected for another purpose Internal or external to the organisation a Secondary data b Primary data c All the given options 21 Information collected for the current research purpose a Primary data b Secondary data c Both

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Revision questions

Froggy Jumps

About this activity

Created by

Download the paper version to play

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Revision questionsOnline version

by Arifa Rahmathulla

A place or locality where things are bought and sold and where buyers and sellers personally meet to affect purchase and sales.

Is the process of discovering and translating consumers’ wants into product and service

Types of Marketing

Convenience Goods Shopping Goods Specialty Goods are

Goods which are used for further production -make another product

the act of obtaining a desired object from someone by offering something in return.

Self-sufficient stage Exchange-oriented stage Production-oriented stage Sales-oriented stage (Selling Concept) Marketing-oriented stage Consumer-oriented stage Management-oriented stage These are

basic physical need critical to our survival, such as food, drink, shelter, and sleep.

specific ways of satisfying a need.

Need Recognition Information Search Evaluation of Alternatives Purchase Decision Post-Purchase Experience and behavior .These are

Factors influencing the customer decision-making process

a micro-environment and a macro-environment.

the internal factors within a company that marketers use to create, advertise, and deliver products or services

demographical, cultural, social, legal and political, economic, natural and technological environment is

they provide the materials for production.

individuals or business houses who come to the aid of the company in promoting, selling and distributing the goods to the ultimate consumers

Middlemen (wholesalers, retailers and agents), distributing agencies, market service agencies and financial institutions. are examples for

“The systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services.”

Information already exists somewhere Have been collected for another purpose Internal or external to the organisation

Information collected for the current research purpose