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Crossword Puzzle
Crossword Puzzle

Identidad Grafica y corporativa

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Identidad Grafica y corporativa

Crossword Puzzle

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About this activity

Repaso de la sesión 11-12

Created by

Beatriz Rendon
Beatriz Rendon
Mexico

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Identidad Grafica y corporativa
 

Crossword Puzzle

Identidad Grafica y corporativaOnline version

Repaso de la sesión 11-12

by Beatriz Rendon
1

Creada para representar a una marca, empresa o institución

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Consiste en simplificar formas reales, eliminando detalles innecesarios

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Proceso estratégico y comunicativo

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Conjunto de elementos (visuales y verbales) que representan la marca

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Reduce reprocesos y evita malos entendidos

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Describe el propósito actual de la empresa o marca.

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Expresa el futuro ideal al que aspira una marca o empresa

8

Son los principios que guían la conducta y decisiones de la marca

9

Combina la misión, visión y valores en una idea central que resume la forma de pensar, actuar y crear de una marca.

10

Abreviación de fortalezas, oportunidades, debilidades y amenazas

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